In today’s digital-first world, Search Engine Optimization (SEO) is the foundation of modern digital marketing. It is one of the most powerful tools for businesses, marketers, and individuals who want to build a strong online presence. With billions of searches happening on Google every day, the competition to rank on the first page of search results is tougher than ever. SEO is the process of website optimization, content optimization, and building an effective digital strategy to rank higher on search engines, attract organic traffic, and increase online visibility.